Set in the 1950s, this card celebrates the traditional family Christmas: the family gather around the fire place and the mother opens presents with the children, whilst the father, his pipe in his hand, looks on proudly.

Except there is a twist. The presents and other objects in the scene are all related to Wessex Institute. The boy has a copy of Beasy software; the little girl, a book of Boundary Elements scientific papers; There is a picture of the Institutes campus, Ashurst Lodge, on the wall and on the wine bottles (actual promotional gifts): The record cover is an enlargement of a CD produced at the Institute (no CDs in the 1950s) and there is a portrait of the Institutes director and previous Christmas cards on the shelves and mantelpiece. Even the wrapping paper has the Wessex Institute’s boat logo on it!